Can you imagine trying to run your business without email? It would be possible, but a lot more awkward. You would need to use snail mail more often, which is slow and expensive.  Many of the people you know have Facebook accounts, so you could ask them to “friend” you, allowing you to send them...

Ben Smith, Droga5 Sydney's first creative hire when it launched, has landed a new gig is as an associate creative director at R/GA New York, teamed up with fellow Aussie expat Paul Dery.At D5 Smith won a Yellow Pencil at D&AD...

Last year we saw Nike playing with the shoes to generate music. Today we have Converse using music to animate shoes patterns. Artists have been invited to play their instruments to "animate" a giant 4x5 meters equalizer made using 480...

Google has had very little to say to hurting webmasters who saw their rankings tank overnight due to Google's rollout of the Panda Update. Many of these webmasters have depended on traffic from Google to pay mortgages and feed their families -- and many sites were forced to lay off staff and no doubt others have just shut down.

Previously, beyond telling webmasters to identify and remove (or improve) low-quality or "shallow" content, Google hasn't had much to say. Until today, at least. In a new blog post on Google Webmaster Central, Google's Amit Singhal has posted what he calls "guidance" to webmasters in the form of 24 questions you should ask yourself as you go about recovering and determining "quality."

Click to read the rest of this post...

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Impacted By Google’s Panda Update? Google Asks You To Consider This… Amit Singhal, Google’s head of search, published a blog post on the Google...

Please visit Search Engine Land for the full article.

Today, Google News did a post about the death of Osama bin Laden. Disappointingly, it offered no statistics on what was most read, shared, topics most covered. The post did share a “sample” of 100 links to coverage about Osama bin Laden from representative sources. So, I decided to go...

Please visit Search Engine Land for the full article.

There is no "banking revolution"... The secrets to checking account marketing… Pay someone by "bumping" phones… Plus many more headlines.

I’m hosting another free webinar next Thursday and you’re invited. This time, I’m going to show you how to start your own technology or review based blog. I got my start online with technology sites and they’re still one of the most profitable blogging niches you can get into. Some of the biggest blogs on [...]

We have seen mobile devices that can fit in the palm of your hand and still pack a punch, so it is probably not a big stretch that UK game developer David Braben has invented a PC that is not much bigger than a USB stick. Despite its minuscule size, the tiny computer has an [...]

Clemenger BBDO, Sydney is behind the campaign to launch the all new Virgin Australia. The launch TV commercial features the Virgin crew as well as industry experts Juli Grbac, responsible for the Virgin Australia uniforms and Hans Hulsbosch, who created...

Campaign Brief's video of the New York Festivals Advertising Awards held last night at the Skylight West in New York City. VIEW THE AWARDS - PART ONE VIEW THE AWARDS - PART TWO...

Jeep, via CumminsRoss, Melbourne, has just launched its new 70th anniversary campaign featuring iconic sporting legend Tommy Hafey, who is in his 70's.Utilising the theme "Some 70 year olds Don't Hold Back" this 60 second piece shows an example of...

When you absolutely, positively need to get something done — by someone else — you can turn to AirRun. Designed to simplify day-to-day tasks by, AirRun combines location-based services/geolocation, peer-to-peer business, job outsourcing and game mechanics all in a free app.

AirRun connects the lazy with the industrious. Its marketing presentation is fun and fluffless — even if you don’t download the app, you can’t help but want these guys to succeed.

continued…

New Career Opportunities Daily: The best jobs in media.

Liverpool F.C. lost ã20 million in part because the club turned down a company that offered the most sponsorship money in favor of one with more exposure in Asia.

Facebook is ‘paying’ users (to watch certain ads. Viewers receive the equivalent of $.10 in Facebook credits, which can be used in games on the site, to buy virtual goods, or to buy physical goods via Facebook Deals. Speaking of Facebook…

Hello loyal readers. Have we told you lately that we love you? Well, we do. And don't forget to tell your mom how much you love her this weekend as the nation remembers to thank and remember our mums for all they've done. Let's get right into it, shall we? Read more of Friday Recap: Moms Love Spam Edition.

Friday Recap: Moms Love Spam Edition was originally published on BruceClay.com, home of expert search engine optimization tips.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...

We learned last year that site speed is a ranking factor. Back in March, Google released page speed in Google Developer Tools. Now, Google has released a Site Speed report in Google Analytics.

The Site Speed area can only been seen using the new Google Analytics (GA), and only if you turn it on. You'll find it located under the Content heading.

Click to read the rest of this post...

The Google I/O developers conference has turned into an event where people anticipate big announcements about forthcoming Google products. But at Google I/O 2011 next week, don’t expect Google to rollout a shiny new social network. Expect little to do with social at all. That’s the word...

Please visit Search Engine Land for the full article.

Google is rolling out version 9 of its AdWords Editor software, a free desktop client for managing AdWords campaigns. The new release is said to enable users to manage campaigns over multiple accounts more efficiently. It also adds handling of new ad features, such as Ad Sitelinks and the targeting...

Please visit Search Engine Land for the full article.

Amit Singhal, Google’s head of search, published a blog post on the Google Webmaster Central blog named More guidance on building high-quality sites. Amit’s goal with this post is to have those webmasters impacted by this Panda Update, which rolled out internationally about a month ago,...

Please visit Search Engine Land for the full article.

One of the most important things EVERY blog or Web site should have is an incentive offer to encourage readers and new visitors to subscribe to your mailing list. I have known since I built my very first site in the mid-1990s how important building a list is – but as you can clearly see [...]

Osama Bin Laden is dead… most of the world rejoices in the news. Donald Trump is pissed the ending of his “The Apprentice” show got interrupted, and News Networks around the world are covering what will be the story of the decade. While all of this is going on… a select few individuals are thinking [...]

Steven Finch wrote a new blog post: The Daily and News Corp Announce Poor Numbers It seems like The Daily from News Corp hasn't really been much of a success so far. In the recent News Corp earnings call it was announced that The Daily lost around $10 million last quarter and had about 800,000 downloads since launch. It is still very early days for the tablet market, I think it [...]

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Steven Finch wrote a new blog post: Amazing USB PC That Costs Only $25 David Braben talks about his new product within Elite. Barben and his team have developed a USB stick PC that could change the face of computing. This mini PC only costs around $25 to develop and it includes a USB and HDMI ports. It uses a 700MHz ARM11 processor coupled with 128MB of RAM and [...]

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Ok, everyone knows that the more links you have pointing to your website the higher your search engine rankings are going to be. Without backlinks your website doesn’t exist and nobody is going to see it unless you have a big mailing list, or money to spend on advertising. Most marketers write tons of articles, [...]

Please come have a look at my post today on the Harvard Business Review blog.   It's about how we interact with people at point of sale. (And I tell the story of a recent trip to Whole Foods.) Click here.  

Cactus' goal was to simultaneously build brand awareness for Tri-State Generation and Transmission Association while communicating that affordable electricity is essential to our lives, our community and the economy. Each element of the affordability campaign demonstrates the value of the product and what Tri-State is doing to preserve affordable electricity.

Boulder's mix1 beverage company came to Fireant Studio, Denver looking to redesign their website. Fireant delivered a visually-appealing, modern, clean design with some nice interactive widgetry. Give it a look.

InterMundo Media LLC, Boulder is hiring: Media Analyst. Please Note: You must become a member to see jobs posted within the last three days.

We talk about video, how to get it online, how to help people find it. But we rarely ever talk about the software for actually making, editing and putting it all together. So I got my hands on some video editing suites including the Corel Video ...

When was the last time you personally thanked a customer? Sent a hand-written note? Last year Jack Mitchell wrote 1,793 personal notes to customers of his retail stores. That's about five notes a day, every day. Mitchell is CEO of The Mitchells Family of Stores, which owns several high-end retail stores, including Marsh, Mitchells, and Richards--and is author of Hug Your Customers. He spoke at the Conference Board Customer Experience Leadership Conference about connecting with customers on a more personal level.

Redhook : Birthday [Image]

Craft beer Redhook gets the lead role in “his” breaking print, outdoor, online and radio ad campaign, introducing a new shortneck bottle, and at the same time, personifying the brand’s character attributes. The signature, leadoff ad reads, “Redhook’s ok with you staring at his new package.” The campaign is by advertising agency Frank Unlimited, Seattle. The campaign brief is, “Redhook beer is dependably good, unlike many craft (i.e. batch) brews.” Supplemental messages are the new packaging’s debut (replacing the previous longnecks), and Redhook’s 30 year anniversary. Frank Unlimited developed the concept of turning Redhook into a dependable guy/friend... who’s got a new suit of clothes... on his birthday. Throughout the campaign, Redhook is always “he.” Other ads state, “Redhook likes his new label, but he’d rather go commando.” “Redhook looks forward to the whole spanking thing on his birthday.” “Redhook isn’t the type to use ‘party’ as a verb. This year he’ll make an exception.” The bi-coastal campaign includes thirteen different headlines. In the Pacific Northwest, they will appear in alternative papers including The Stranger, Seattle Gay News, Seattle Weekly; on urban and highway 14’ x 48’ and 20’ x 60’ billboards, and wallscapes; and on websites (eight banners only) including ESPN, Yelp, SeattleTimes, SeattlePI, Pandora. In New England, print placements are still to be determined, as are planned radio spots and P-O-P and event marketing.

Client: Redhook, Woodinville, Wa. & Portsmouth, N.H. div. Craft Brewers Alliance, Inc. (NASDAQ: HOOK) www.redhook.com Agency: Frank Unlimited, Seattle www.frankunlimited.com Package launch: New “shortneck” bottle replaces previous longnecks. Simplified label is also new. Brief: Redhook is dependably good, unlike many craft (i.e. batch) beers. Additional copy points: New bottle; 30 year anniversary Concept: Personify Redhook as a dependable guy/friend... who’s got a new suit of clothes... on his birthday. Redhook: “is ok with you staring at his new package.” “likes his new label, but he’d rather go commando.” “looks forward to the whole spanking thing on his birthday.” “isn’t the type to use ‘party’ as a verb. This year he’ll make an exception.” Executions: Thirteen print full pages Twelve outdoor billboards, one wallscape Eight online banners Pacific Northwest media: Alternative papers including The Stranger, Seattle Gay News, Seattle Weekly Urban and highway 14’ x 48’ and 20’ x 60’ billboards; wallscapes Websites including ESPN, Yelp, SeattleTimes, SeattlePI, Pandora New England media: Print and radio, not yet final Also P-O-P and event marketing CD/AD: Zach Hitner CD/CW: Forrest Healy Photog: Curtis Jackson, Seattle Breaks: May

Redhook : Party [Image]

Craft beer Redhook gets the lead role in “his” breaking print, outdoor, online and radio ad campaign, introducing a new shortneck bottle, and at the same time, personifying the brand’s character attributes. The signature, leadoff ad reads, “Redhook’s ok with you staring at his new package.” The campaign is by advertising agency Frank Unlimited, Seattle. The campaign brief is, “Redhook beer is dependably good, unlike many craft (i.e. batch) brews.” Supplemental messages are the new packaging’s debut (replacing the previous longnecks), and Redhook’s 30 year anniversary. Frank Unlimited developed the concept of turning Redhook into a dependable guy/friend... who’s got a new suit of clothes... on his birthday. Throughout the campaign, Redhook is always “he.” Other ads state, “Redhook likes his new label, but he’d rather go commando.” “Redhook looks forward to the whole spanking thing on his birthday.” “Redhook isn’t the type to use ‘party’ as a verb. This year he’ll make an exception.” The bi-coastal campaign includes thirteen different headlines. In the Pacific Northwest, they will appear in alternative papers including The Stranger, Seattle Gay News, Seattle Weekly; on urban and highway 14’ x 48’ and 20’ x 60’ billboards, and wallscapes; and on websites (eight banners only) including ESPN, Yelp, SeattleTimes, SeattlePI, Pandora. In New England, print placements are still to be determined, as are planned radio spots and P-O-P and event marketing.

Client: Redhook, Woodinville, Wa. & Portsmouth, N.H. div. Craft Brewers Alliance, Inc. (NASDAQ: HOOK) www.redhook.com Agency: Frank Unlimited, Seattle www.frankunlimited.com Package launch: New “shortneck” bottle replaces previous longnecks. Simplified label is also new. Brief: Redhook is dependably good, unlike many craft (i.e. batch) beers. Additional copy points: New bottle; 30 year anniversary Concept: Personify Redhook as a dependable guy/friend... who’s got a new suit of clothes... on his birthday. Redhook: “is ok with you staring at his new package.” “likes his new label, but he’d rather go commando.” “looks forward to the whole spanking thing on his birthday.” “isn’t the type to use ‘party’ as a verb. This year he’ll make an exception.” Executions: Thirteen print full pages Twelve outdoor billboards, one wallscape Eight online banners Pacific Northwest media: Alternative papers including The Stranger, Seattle Gay News, Seattle Weekly Urban and highway 14’ x 48’ and 20’ x 60’ billboards; wallscapes Websites including ESPN, Yelp, SeattleTimes, SeattlePI, Pandora New England media: Print and radio, not yet final Also P-O-P and event marketing CD/AD: Zach Hitner CD/CW: Forrest Healy Photog: Curtis Jackson, Seattle Breaks: May

Redhook : Package [Image]

Craft beer Redhook gets the lead role in “his” breaking print, outdoor, online and radio ad campaign, introducing a new shortneck bottle, and at the same time, personifying the brand’s character attributes. The signature, leadoff ad reads, “Redhook’s ok with you staring at his new package.” The campaign is by advertising agency Frank Unlimited, Seattle. The campaign brief is, “Redhook beer is dependably good, unlike many craft (i.e. batch) brews.” Supplemental messages are the new packaging’s debut (replacing the previous longnecks), and Redhook’s 30 year anniversary. Frank Unlimited developed the concept of turning Redhook into a dependable guy/friend... who’s got a new suit of clothes... on his birthday. Throughout the campaign, Redhook is always “he.” Other ads state, “Redhook likes his new label, but he’d rather go commando.” “Redhook looks forward to the whole spanking thing on his birthday.” “Redhook isn’t the type to use ‘party’ as a verb. This year he’ll make an exception.” The bi-coastal campaign includes thirteen different headlines. In the Pacific Northwest, they will appear in alternative papers including The Stranger, Seattle Gay News, Seattle Weekly; on urban and highway 14’ x 48’ and 20’ x 60’ billboards, and wallscapes; and on websites (eight banners only) including ESPN, Yelp, SeattleTimes, SeattlePI, Pandora. In New England, print placements are still to be determined, as are planned radio spots and P-O-P and event marketing.

Client: Redhook, Woodinville, Wa. & Portsmouth, N.H. div. Craft Brewers Alliance, Inc. (NASDAQ: HOOK) www.redhook.com Agency: Frank Unlimited, Seattle www.frankunlimited.com Package launch: New “shortneck” bottle replaces previous longnecks. Simplified label is also new. Brief: Redhook is dependably good, unlike many craft (i.e. batch) beers. Additional copy points: New bottle; 30 year anniversary Concept: Personify Redhook as a dependable guy/friend... who’s got a new suit of clothes... on his birthday. Redhook: “is ok with you staring at his new package.” “likes his new label, but he’d rather go commando.” “looks forward to the whole spanking thing on his birthday.” “isn’t the type to use ‘party’ as a verb. This year he’ll make an exception.” Executions: Thirteen print full pages Twelve outdoor billboards, one wallscape Eight online banners Pacific Northwest media: Alternative papers including The Stranger, Seattle Gay News, Seattle Weekly Urban and highway 14’ x 48’ and 20’ x 60’ billboards; wallscapes Websites including ESPN, Yelp, SeattleTimes, SeattlePI, Pandora New England media: Print and radio, not yet final Also P-O-P and event marketing CD/AD: Zach Hitner CD/CW: Forrest Healy Photog: Curtis Jackson, Seattle Breaks: May

Redhook : Commando [Image]

Craft beer Redhook gets the lead role in “his” breaking print, outdoor, online and radio ad campaign, introducing a new shortneck bottle, and at the same time, personifying the brand’s character attributes. The signature, leadoff ad reads, “Redhook’s ok with you staring at his new package.” The campaign is by advertising agency Frank Unlimited, Seattle. The campaign brief is, “Redhook beer is dependably good, unlike many craft (i.e. batch) brews.” Supplemental messages are the new packaging’s debut (replacing the previous longnecks), and Redhook’s 30 year anniversary. Frank Unlimited developed the concept of turning Redhook into a dependable guy/friend... who’s got a new suit of clothes... on his birthday. Throughout the campaign, Redhook is always “he.” Other ads state, “Redhook likes his new label, but he’d rather go commando.” “Redhook looks forward to the whole spanking thing on his birthday.” “Redhook isn’t the type to use ‘party’ as a verb. This year he’ll make an exception.” The bi-coastal campaign includes thirteen different headlines. In the Pacific Northwest, they will appear in alternative papers including The Stranger, Seattle Gay News, Seattle Weekly; on urban and highway 14’ x 48’ and 20’ x 60’ billboards, and wallscapes; and on websites (eight banners only) including ESPN, Yelp, SeattleTimes, SeattlePI, Pandora. In New England, print placements are still to be determined, as are planned radio spots and P-O-P and event marketing.

Client: Redhook, Woodinville, Wa. & Portsmouth, N.H. div. Craft Brewers Alliance, Inc. (NASDAQ: HOOK) www.redhook.com Agency: Frank Unlimited, Seattle www.frankunlimited.com Package launch: New “shortneck” bottle replaces previous longnecks. Simplified label is also new. Brief: Redhook is dependably good, unlike many craft (i.e. batch) beers. Additional copy points: New bottle; 30 year anniversary Concept: Personify Redhook as a dependable guy/friend... who’s got a new suit of clothes... on his birthday. Redhook: “is ok with you staring at his new package.” “likes his new label, but he’d rather go commando.” “looks forward to the whole spanking thing on his birthday.” “isn’t the type to use ‘party’ as a verb. This year he’ll make an exception.” Executions: Thirteen print full pages Twelve outdoor billboards, one wallscape Eight online banners Pacific Northwest media: Alternative papers including The Stranger, Seattle Gay News, Seattle Weekly Urban and highway 14’ x 48’ and 20’ x 60’ billboards; wallscapes Websites including ESPN, Yelp, SeattleTimes, SeattlePI, Pandora New England media: Print and radio, not yet final Also P-O-P and event marketing CD/AD: Zach Hitner CD/CW: Forrest Healy Photog: Curtis Jackson, Seattle Breaks: May

Alcohol-Free Bavaria : The beer that won´t knock you down [Video]

Advertised brand: Heineken Brazil – Alcohol-Free Bavaria Advert title(s): The beer that won´t knock you down Advertising Agency (Name, City, Country): MarketData Direct & Digital, Curitiba, Brazil Creative Director: Cristhian Stange Art Director: Vilmar Luiz Copywriter: Marcelo Russo Other credits: Planner: David Whittaker Graphic Producer: Rodrigo Dias Producer: MiniArt Studio Client: Carina Hermida

Alcohol-Free Bavaria : The beer that won´t knock you down [Image]

Advertised brand: Heineken Brazil – Alcohol-Free Bavaria Advert title(s): The beer that won´t knock you down Advertising Agency (Name, City, Country): MarketData Direct & Digital, Curitiba, Brazil Creative Director: Cristhian Stange Art Director: Vilmar Luiz Copywriter: Marcelo Russo Other credits: Planner: David Whittaker Graphic Producer: Rodrigo Dias Producer: MiniArt Studio Client: Carina Hermida

Elba : Internet accountant [Video]

Not every small-scale business can afford an accountant. Fortunately, there is “Elba”, an Internet program making accounting so easy that anybody can be an accountant. The target is to draw attention of business owners to Elba. Media budget is 0 $. Small-scale companies commonly don’t have HR managers. Directors search for employees themselves. Therefore, we posted over 250 CV of non-existent drivers, guards and secretaries on major Russian free job sites (job.ru, headhunter.ru, top-job.ru, etc.). When directors called our candidates the candidates said they had become accountants and work with the help of Elba. Result: Within two weeks over 12000 people viewed the CV and 5500 of them offered a job. The number of “Elba” users grew two-fold.

Advertising Agency: Voskhod, Yekaterinburg, Russia Creative Director: Andrey Gubaydullin Art Director: Vladislav Derevyannykh Copywriters: Aleksandr Ragozin, Aleksandr Parkhomenko, Evgeny Primachenko Published: August 2010

Stihl Viking : Neighbours, Cable [Image]

Stop bothering your neighbours - The new and quieter battery-operated hedge trimmer.

Advertising Agency: Publicis Conseil, Paris, France Creative Director: Olivier Altmann Art Director: Mathieu Vinciguerra Copywriter: Olivier Dermaux Photographer: David Harriman Published: April 2010

Stihl Viking : Neighbours, Umbrella [Image]

Stop bothering your neighbours - The new and quieter battery-operated hedge trimmer.

Advertising Agency: Publicis Conseil, Paris, France Creative Director: Olivier Altmann Art Director: Mathieu Vinciguerra Copywriter: Olivier Dermaux Photographer: David Harriman Published: April 2010

Stihl Viking : Neighbours, BBQ [Image]

Stop bothering your neighbours - The new and quieter battery-operated hedge trimmer.

Advertising Agency: Publicis Conseil, Paris, France Creative Director: Olivier Altmann Art Director: Mathieu Vinciguerra Copywriter: Olivier Dermaux Photographer: David Harriman Published: April 2010

Turn, Chango and XA.net, Inc. join CONTEXTWEB RTB partner program NEW YORK – CONTEXTWEB Inc., the integrated digital services company, announced that three more ad technology companies have integrated with its Real-Time Bidding (RTB) platform, giving them access to unique publisher inventory and new impression attributes. GA_googleFillSlot("Digital_Media_Blog-large_rectangle_runofsite"); The new RTB partners include Turn, Chango and [...]

The disappearing pitch. Yesterday: Today: "There is no truth to the rumor that Nokia is pitching for a new advertising agency. Wieden + Kennedy continue to be a key global creative partner, along with Fallon, in developing our various advertising...

If you are fairly new to the Internet, you have probably heardthe word Blog flying around. But what is a blog? How does itwork? And how can I use it on my website? These are all goodquestions, which I hope to answer for you.What is a Blog?A blog, in simplest terms, is a daily journal of your thoughtsthat is maintained by a blogger which would be you on the web.When posting to a blog you will notice that it is arranged inchronological order with the most recent additions on top.You can choose to...

MtEverest: Climbers on Mount Everest get G service on the summit http:ow.lyXiX-- · Replymoneynewsblog: Mortgage rates for the past weeks at a gla http:moneyblog.forexadvicevideos.commortgage-rates-for-the-past--weeks-at-a-glance-ap--- · Replymoneynewsblog: Summary Box: Fixed mortgage rates fall this w http:moneyblog.forexadvicevideos.comsummary-box-fixed-mortgage-rates-fall-this-week-ap---- · ...

Recently you've heard and seen a lot about a new concept - CORE - where we at Forrester think Interactive Marketing is heading. CORE is a four part concept which states that to compete in the digital future marketers must 1) Customize marketing experiences, 2) Optimize decisions and processes, 3) Respond to changing marketing conditions, and 4) Empower staff and customers to advocate for you.

If you're interested in hearing about how you and your peers can move from one phase of CORE to the next, join me (@melissarparrish) and other interactive marketers in a on twitter next Tuesday, May 10th at 2pm US Eastern Time. To participate, just follow the hashtag #IMChat. Joining me will be Forrester analysts Shar Vanboskirk, Sean Corcoran (@SeanCor), and Elizabeth Shaw(@shaw_smith2)-- and interactive marketers from FedEx who will tell us how they've implemented CORE.

Here are some of the questions we'll be discussing during next week's TweetJam:

1. After taking the CORE diagnostic test (included below), what surprised you?
2. What one aspect of CORE is most urgent for you to prioritize?
3. How do you think your industry or company type (B2B vs B2C) impacts your prioritization?
4. How can you go about implementing CORE? How long will it take? Will you create an action plan first or dive right in?
5. What does this mean for your current staffing? Will you need to find more talent or a new partner?

All of us on Forrester's research team for Interactive Marketers hope to make this a regular event so please come with thoughts, questions, and feedback!

To learn more about CORE, check out the following resources:

Forrester clients: The Future of Interactive Marketing

Read more